Buyer Persona: All you need to know

Buyer Persona: All you need to know

Author: Johana Duque Edition: Santiago Robledo Translation: Juan Pablo Martínez The Buyer Persona is an essential tool of digital marketing and defines, in large part, the success of your online activity, since you can show which is your target group towards...
The true identity of Digital Marketing

The true identity of Digital Marketing

Digital Marketing Vs Digital Advertising Time has passed so quickly, that we did not realize at what point Digital Marketing was born.  The online landscape is constantly changing, as new platforms, types of ads and ways of segmentation are appearing all the...